The New York–based fashion label is built around a cinematic view of everyday urban life. Where subtle romanticism meets street-level realism. The storytelling draw from cinematic language, city movement and intimate character studies. Translating them into garments that feel both contemporary and driven by a narrative. The tone is restrained but emotionally charged, blending trend awareness with a sense of timeless mood.

The art direction and identity are developed as a cohesive visual system rather than a surface treatment. The logo and symbol distill the brand’s cultural position into a concise, recognizable mark. Typography and imagery are composed with filmic discipline and editorial clarity. Across applications, the visual language maintains a consistent atmosphere. Precise, modern and quietly evocative. Supporting a brand world that feels both current and enduring.